City of Toronto CUPE 79 and 416 Strike – Day 30 – ‘Glad to the Rescue’ – Seriously?
That is the name Glad Canada has chosen for their self promotion campaign during the City of Toronto garbage strike. ‘Glad – helping you get through the strike one bag at a time’ seems to be a pretty shameless attempt to increase market share. My favourite was their reminder to double bag… At least George Smitherman’s attempt at self promotion results in a community good happening in the process.
I found it almost offensive that any company, especially a supplier of garbage bags, could somehow think making their product available for free in the streets of Toronto, would some how help remedy the impact the strike is having city wide. If they were handing out daycare subsidies or offering private garbage collection at home – they would have a point, but handing out free garbage bags and calling it rescuing the city from a thirty day municipal strike is laughable.
I am not in the loop on the supply chain management of garbage bag demand, but I highly doubt there has been a run on the stores, and unless the folks at Glad who make the bags are planning a strike, I don’t see how supplying bags for free in the streets does anything for anyone.
There never has been an issue in accessing garbage bags. The issue is getting people to pick them up and properly store our waste. This strike will certainly become more annoying to me if other companies follow suit, missing the impact and seriousness completely in the name of self promotion of their product.
What’s more Glad seems to have decided the six hundred thousand people in Scarborough don’t need free garbage bags and don’t seem to go east of Broadview in their distribution. As someone who is proud of his Scarborough roots, I find that to be awfully lame as well.
Tags: City of Toronto, City of Toronto Garbage Strike, City of Toronto July 21 Strike Update, City of Toronto Strike, City of Toronto Strike Update, CUPE 416, CUPE 79, Dumping Garbage in City Parks, free garbage bags, Garbage Strike, Glad to the rescue, Temporary Garbage Dump Locations, Temporary Garbage Dumps
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